Three Generations. Same Commitment.

Since 1965, the Rivera family has been serving South Texas with reliable equipment and honest service. What started as a small operation under Tomas Rivera has grown into one of the region's most trusted equipment dealerships — built on handshakes, hard work, and a genuine love for the land.

Three generations later, Rivera's Machinery continues that legacy. Philip carried the business forward with the same values his father instilled, and today Thomas leads the team with the same straightforward approach: put the customer first, stand behind every machine, and never cut corners.